Privacy Notice

Last updated November 27, 2022

Sweety Royal Icing (SRI) recognizes and respects the importance of maintaining the privacy of our customers, registered members, gift recipients and users (each of which may be referred to, individually and where applicable, as “you”), and has established this privacy notice (“Privacy Notice”) as a result. The purpose of this Privacy Notice is to inform you of:

  • The information, including personal information, we may collect about you when you visit our Website (as defined below), respond to our emails, place orders, provide product reviews, chat with our assistants, submit website feedback, receive orders, use our mobile applications, place orders through social media applications (such as our Facebook App), or otherwise contact us via telephone, text (SMS, MMS), online chat, email, social media, fax, mail, or courier service (collectively, our "Service"),

  • Why we gather information about you,

  • How we collect it,

  • How we use it (including with whom we may share it),

  • How we secure your personal information, and

  • The choices you have regarding our use of, and your access to and correction and deletion of, personal information you have provided.

For purposes of this Privacy Notice, except as noted below and unless you are explicitly notified otherwise, SRI is the controller of your personal information.

WHY DO WE GATHER INFORMATION? 

SRI and the Service gathers information, including personal information, mainly to communicate with you and to process your orders, but also to help improve our products and customer service, to provide an enhanced and more personalized shopping experience and to inform you, and your gift and message recipients, of special offers and discounts.

For individuals subject to the General Data Protection Regulation of the European Union (“EU”) or the United Kingdom of Great Britain and Northern Ireland (“UK”), our processing of your personal information is justified on the following legal bases:

  • The processing is necessary to perform a contract with you or take steps to enter into a contract at your request;

  • The processing is necessary for us to comply with a relevant legal obligation;

  • The processing is in our legitimate interests, subject to your interests and fundamental rights, and notably our legitimate interest in using applicable data to conduct and develop our business activities; or

  • You have consented to the processing.

This Privacy Notice applies to all visitors, including EU and UK residents. Additional information on our privacy practices with respect to EU and UK residents in particular can be viewed here.

WHAT INFORMATION DO WE GATHER?

Depending on how you interact with us, we collect some or all of the following categories of information:

  • Contact and other personal information: your name, address, postal code, telephone number, email address, user ID and contact information, as well as gender and birth date, if you choose, or are otherwise required to enter such information, and interests,

  • Billing information: credit/debit card number, expiration date, CVV code, alternate or additional billing information and billing address,

  • Purchase information: products purchased and occasion type (for example, Mother's Day), any promotion or gift card code and related information (for example, if you are claiming frequent flyer miles or using an affiliate code or link),

  • Gift-related information: gift recipients' names, addresses, telephone numbers, birthdates and email addresses, and the gift messages you include,

  • Device information about the devices you use to access our Service (including mobile devices), platform information, user identification number and device location,

  • Application information - including which of your applications are used, how your applications are used and the duration of use of your applications,

  • Network information –including IP address, network carrier and country code, browsing information, such as how you interact with the Service.

HOW DO WE COLLECT INFORMATION ABOUT YOU?

In general.

We collect your information when you:

  • Visit our Website and/or use our Service,

  • Place an order or receive a gift,

  • Participate in our forums, surveys, contests, sweepstakes, promotions, content submissions, chats, bulletin boards, discussion groups, live events, requests for suggestions, requests for reviews and user-generated content, and membership registrations,

  • Request sales or other information, and

  • Engage in other activities, services, products and resources we make accessible to our customers, members or users.

The information may be provided directly to us by you when placing an order or participating in a survey, etc., or, as is true of most websites, we gather certain device and usage information automatically. This information may include internet protocol (IP) addresses, browser type, device information, internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends and administer the Website. This information may be collected by us even if an order, registration, or other process is started but not completed or is otherwise cancelled.

We may also gather information about you from third parties, such as social media sites, data co-ops, and demographics data providers.

How we use "Cookies" and "Action Tags."

A "cookie" is a small data file sent to your browser from a web server and stored on your computer. We use cookies primarily to let us know that you are a prior customer, user or registered member and to provide certain features to you. Most web browsers allow you to instruct the browser to prevent the use of cookies. However, if you disable this feature, certain aspects of the Services, such as the shopping basket, may not function properly. If you are accessing our Website from outside the United States, you may manage your cookie preferences directly through the provided tool.

We may have relationships with third parties who may collect or receive information directly from the cookies placed by our Service on your computer to assist in analyzing our business and customers, and to give credit to other sites that direct traffic to our Website for marketing purposes.

Our Service may also use a web technology called "action tags" (also called single pixel gifs, web beacons, local storage objects, and local shared objects) to track purchase, usage and other web activity information. Action tags may be used to provide data to third parties for tracking purposes. In addition, third parties may set their own cookies and tags through our Service (such as through interest-based advertising, described below). We do not control such third parties or their privacy practices. If you do not want third parties to be able to use such methods, you can modify your browser settings to limit such access.

HOW WE USE/SHARE THE INFORMATION WE COLLECT

We use information we collect to communicate with you, to process orders, to improve our products and services (such as by responding to your feedback), to conduct research (such as statistics on favorite -- i.e., most ordered -- products), to provide an enhanced and more personalized shopping experience (for instance, to provide event reminders, such as birthdays), to inform you and your gift recipients of offers and discounts.

We may also use your information, as necessary or appropriate in our view, to operate the Service, to respond to your inquiries, to process orders or registrations, to protect the Website, SRI, and others, and to prevent fraud, theft, and misconduct.

In addition, SRI may use or share your data with both affiliated and unrelated third parties, for the purposes so identified.

Sharing with Others.

We may share your information with third parties, including service providers engaged to provide services on our behalf, and may authorize them to use such information for our benefit, for instance, to process your order and to better communicate and provide appropriate offers to you and your gift recipient(s).

Change of Business.

We may transfer your information in connection with the sale, lease, license, assignment (of part, or all, of our business), acquisition, merger, reorganization or change of control of SRI, our Affiliates, or the division responsible for the Service with which your information is associated, or as part of a bankruptcy proceeding.

For Legal Purposes.

In certain situations, we may be required to disclose personal information in response to lawful requests from public authorities, including to comply with national security or law enforcement requirements. We reserve the right to disclose information we collect from you, or that you provide to us, as required by law, in response to legal process and law enforcement requests, when we believe, in good faith, that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, respond to a government or legal request, comply with a government requirement, or to protect the rights or property of SRI, its Affiliates, users, customers, recipients, and Associates.

WHERE WE STORE YOUR INFORMATION

Our Service is operated in the United States and internationally. If you are located outside the United States, please be aware that any information you provide to us may be transferred to, and stored in, any country in which we conduct business, including the United States, the EU and the UK. By using the Service or otherwise providing us with information, you hereby consent to this transfer. At times, for orders originating within the EU or UK we may use third parties located within the EU or UK to process such orders. In so doing, we take steps to ensure those entities will process your information in a manner consistent with this Privacy Notice.

Although personal information collected by us through the Service will be used by us in accordance with this Privacy Notice, laws generally applicable to the protection of personal information in the U.S. or elsewhere may not be as stringent as those in your home country.

HOW LONG WE KEEP YOUR PERSONAL INFORMATION

We may retain your information in accordance with our data retention policies and for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements, or until you request us to stop using it. We may, however, keep some of your personal information to ensure that we comply with your request not to use your personal information or comply with your right to erasure. For example, we must keep your request to be erased, even if it includes your personal information, until such time as you are no longer our customer.

If you have questions about our data retention policies, please contact us as noted below.

HOW YOUR INFORMATION IS SECURED

The security of your personal information is important to us. If you have any questions about the security of your personal information, you can contact us through this Website.

If you place an order on our Website, it encrypts the credit/debit card number you submit prior to transmission over the Internet using Transport Layer Security (TLS) encryption technology. This technology works best when the website is viewed using Microsoft Edge®, Google Chrome®, Mozilla Firefox®, and Apple Safari® browsers. However, no transmission of data over the Internet or any other network can be guaranteed to be 100% secure. Although we make reasonable efforts to safeguard personal information once we receive it, we cannot warrant the security of information we receive.

 WHAT IF I CHOOSE NOT TO GIVE YOU MY PERSONAL INFORMATION?

You are not obligated to provide us your personal information. However, if the personal information is necessary to supply goods or services to you under a contract or an order between you and SRI and you do not give us your personal information, then we will not be able to enter into that contract or honor that order for goods or services.

HOW TO CONTACT US

You may contact us through the Contact Us functionality provide on this Website.

CHANGES TO THIS PRIVACY NOTICE

SRI may change this Privacy Notice from time to time in the future. Any changes will be posted here and reflect the date of such changes on the first page of this Privacy Notice. We advise you to check back frequently to see any updates or changes.

By using the Website and the Service, after such changes take effect, you agree to be legally bound and to abide by the revised Privacy Notice and Terms of Use, of which this Notice is a part.